Period Piece PSA

Awards: One Show Young Ones, 2022 - Shortlist x 4 User-Generated Content

64% of menstruators have trouble affording period products yet people and lawmakers shrug away from even addressing it as a problem. Since people act like the present is a period drama, we leaned into it. In collaboration with PERIOD.org — we created a film and TikTok tracks that act as satirical commentaries and embolden people change.

An informational graphic about a social campaign on period poverty, featuring statistics, quotes, and images of protesters and social media comments.

Created at TBWA\Chiat\Day LA

Press: ADWEEK, AdAge, LBB, The Drum, Shots, BrandEquity, ShootOnline

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