Non-Fungible Testicles

Awards: The Cannes Lions Awards 2022, Silver; Shortlist x 3

Movember research has shown that more than half of men aged between 18-34 worldwide didn’t know they were most at risk to contract testicular cancer. When caught early, it is highly treatable and curable. Taking advantage of the dynamic nature of blockchain technology we develop a new fun and innovative way to reach men and encourage behaviour change.