Straighten Up

Awards: Summit Creative Award, 2020 - Gold, Graphis New Talent Annual, 2020 - Silver, Film / Video Advertising, Creative Conscience, 2020 - Commended, Crowbar Awards by the 4As Limited, 2019 - Bronze, The Nxt in Good (Health and Wellness)

Text-neck a problem that’s slowly plaguing the world without notice. Apple aims to be the first to solve this by enforcing a simple habit.