That’s The Point
For Citi's new luxury card, with best-in-class benefits for travel and dining, we skipped the pretense and wrote about the real reason: the points. 360 campaign worked on bespoke copy for assets across the board,
Created at Leo New York for Citi Bank
II. Citi Travel
Concepted and helped execute a modern content library for Citi Travel that can be used across different mediums.
Photographers: Gentl & Hyers | Agency Producer: Jen Arcese | Sr. CW: Yashashree Samant | Sr. AD: Ryan Harper | Production Co: Laird & Co
Created at Leo New York for Citi Bank