It Takes Two Percent
. Solo copywriter on Citi Double Cash card campaign — It takes 2%. A bold, disruptive take on the often-serious world of credit card marketing. This lighthearted campaign doubles down on laughter, love, music, and cash back.
That’s The Point
Citi launched a new luxury credit card with best in class benefits for travel and dining. In an often-serious world of credit card marketing, we took an approach of being sharp, dry, and getting to the point of why people like getting new cards.
Created at Leo New York for Citi Bank